How You Stack Up
Overall, your website significantly lags your competition
in visitor traffic, site popularity and search relevancy. From a marketer's perspective, your web pages can
definitely be optimized to drive more of the right viewers to your website. The section below contains a list of
topical suggestions on how you can improve your website's marketing effectiveness. These suggestions are provided
based on how well you were rated in comparison to your competition.
How You Can Improve
|Search Engine Page Rank||Your main web page ranks below your competition under
Google's PageRank formula. This is an indication that Google and other search engines perceive your website
as being less popular and relevant on a global scale than your competition. Since PageRank or a similar metric is
heavily relied upon by major search engines, it is likely that when considering all other things equal such as keyword
search relevancy, your website will appear lower than your competition in organic search rankings.
effective ways to improve your website's page rank are to increase your backlinks (inbound links from another web page
to your web page) and web page coverage; both are covered in the next section.
|Backlinks||The total number and quality of backlinks are critical to your website's page rank. Currently you are slightly underperforming your competition in certain backlinks coverage. To improve your page rank, you should:
Increase number of backlinks from external websites
- more popular and reputable websites (i.e., high Google PageRank sites) have greater impact on improving your page rank.
Improve quality of backlinks - links coming from other websites within your industry or websites that contain similar subject matter content will result in a higher page rank.
Increase internal domain backlinks - revisit your site design and ensure that other web pages
within your domain are also linking back to your main web page.
|Indexed Page Coverage||The total number and quality of your domain's
indexed web pages are critical to your page rank and keyword search relevance. Currently you are slightly underperforming your competition in page coverage. To improve page coverage, you
Make your content available to search engines - when possible, reduce
dynamically generated content that will prevent search engines from caching relevant pages and keywords; also fix any
out of compliance W3C HTML/CSS standards and outdated links to make sure that you maximize the amount of pages and
content indexed by search engines.
Improve your content quality - provide as
much relevant content as possible with the right keywords within your particular industry (without keyword overloading)
to improve your website's credibility.
|Site Design||Your current website design is not optimized to fully
capture search relevancy. We suggest that you make the following edits to your
Include Relevant Text in your Site Title - your site currently has no site title; search
engines rely on the site title to identify the relevance of your website to keyword
Include Relevant Text in your Site Description - your site currently has little or no text
descriptions to help search engines identify the relevance of your website to keyword
|Social News - Blogs||You are generating a lot less
buzz within various web communities in comparison to your competition. Highly viewed blogs are becoming an
increasingly important marketing channel as they are relied upon by niche communities for subject matter expertise. We
recommend that you seek to get your website mentioned and linked across relevant blog communities.